The
Brief
Box Media was tasked with increasing the turnout to Accellerate Racing's reigonal Grand Prix race with up & coming racers. The goal was to lower viewer churn rates and increase first time viewership through paid & organic media.
How We Approached The Campaign
We targeted 16-30 year olds who have previosuly interacted with motorsport. Box Media also used a mix of drone and professional video shots to caputre content for the campaign in our ideation process.
Action & Results
We partnered with AcceleerateGP to drive audience growth and campaign efficiency across their digital channels. By executing a tailored content strategy supported by paid amplification and refined audience targeting, we delivered 350,000 impressions and achieved a 113% increase in event attendance. The campaign maintained a 9.81% engagement rate and generated a strong 5.10 ROAS, showcasing our ability to convert attention into measurable impact at scale.
Platforms Used
LinkedIn
Instagram
