The
Brief
The brief for this project was simple: generate as many downloads as you in our 90 day campaign. As the team Box specialise in camapaigns such as these, putting together a detailed paid social strategy was straightforward.
How We Approached The Campaign
We wanted to approach event professionals aged 25-50 that hold influential roles as we believe this audience would push the app to the team and beyond. We also used the last 30 days for a retargeting camapign using data from the previous 8 weeks.
Action & Results
We launched a highly targeted 90-day campaign for Trippus with the goal of maximising app downloads and user engagement. Through a combination of compelling ad creative, precise audience segmentation, and strategic platform selection, we successfully drove over 550,000 impressions. The campaign resulted in 4,500 app downloads, an impressive 17.81% engagement rate, and 78% of users remaining active post-install—highlighting the campaign’s effectiveness in not only attracting users but also ensuring long-term retention.
Platforms Used
LinkedIn
Instagram
