The
Brief
The team at Kate and Tom's tasked us with creating a B2B camapign to increase corporate event bookings at some of their extraordinary venues.
Our Approach
With our team's exstensive knowledge in B2B bookings, we wanted to create a straightforward but detailed graphic set that showcased the amenities of each property which allowed kate and tom's clients reduce their decision time.
Action & Results
We deployed a £1000 budget on LinkedIn to deliver a hyper-personalised B2B campaign targeting decision-makers across key industries. By leveraging sharp creative, tailored messaging, and precision targeting, we were able to drive over 200,000 impressions in just four weeks. The campaign achieved a £0.23 cost per click, a 4.23% click-through rate, and an impressive 15.37% click-to-lead rate. This ultimately resulted in a strong 17.81% conversion rate, demonstrating the efficiency of our approach and the power of strategic personalisation in paid social advertising.
Platforms Used
LinkedIn Ads
Meta Ads
